Frequently Asked Questions

What is a set up fee and do I pay it every time?

The Set Up Fee is the charge levied by the list owner to cover the cost of the selection, production and delivery of each list. Yes, a Set Up Fee is charged on each list rental.

Why is there a minimum order?

Most list owners impose a minimum order for list rentals and purchases, set to ensure that list orders are economically viable. In some cases this will be a minimum number of records (e.g. 5000 records) and in other cases a dollar figure (e.g. $1200 ex GST).

What is a single use rental?

A mailing (telemarketing, fax or email) list rented for single use may be used only one time (and before or on an agreed date).

What is a 12 month rental?

A mailing (telemarketing, fax or email) list rented for 12 months use may be used (by your organisation for marketing purposes) as many times as you wish over the term of the agreement.

How do you know I have only used the list once?

Each mailing list includes one or more security seeds. These are fictitious records that come back to the list owner to identify when your mailing takes place. These same records would identify if any unauthorized re-use of the list has occurred.

Who owns the lists?

The Prospect Shop does not own any lists. We work with companies across Australia, New Zealand and around the world that build and own marketing lists.

What is the difference between non-personalised & personalised?

Personalised lists contain a contact name at the residential or business address. A non-personalised list does not.

Why do I need to supply a copy of the mail piece or a phone script?

Most list owners will require a copy of your mail piece, email creative, telephone script or fax document in order to firstly approve (or deny) use of their list for your campaign and secondly in order that they can monitor when your campaign occurs. Your Account Manager will advise you as to whether this is required.

What is the deliverability guarantee?

The deliverability guarantee is the list owners accuracy warranty for their database when used within a 30 day period from the date provided. A deliverability guarantee is available for every list that we provide. Typically they vary between 95% and 99%.

What should I do with returned mail?

Following any mailing campaign (even with the most accurate of mailing list) you can expect to receive some returned mail. Your account manager can provide you with the address and details to send your returned mail to. By doing so you contribute toward the maintenance and improvement of the lists that you are using and if the deliverability guarantee was not met a credit or refund can be processed.

How does the list get sent to me?

In most cases the list will be delivered as an MS EXCEL or COMMA DELIMTED TEXT file by email. Alternately you can elect to receive the file by post on CD-ROM or as Self Adhesive Labels. Please note additional charges may apply.

Can the list be sent to me directly?

Some list owners will only allow their data to be used for mailings when processed by an approved mailing house. The majority of B2B (Business) List Owners will allow users to receive data directly. Ask your Account Manager if the lists that you are interested in can be delivered to you directly or not.