eBooks and white papers from The Prospect Shop

As the top end of Generation Z reaches adulthood, the spotlight is swinging in their favour. This means we’ll be seeing fewer articles about smashed avocado and more about this well-informed, super-connected demographic of young go-getters. With Generation Z beginning their move to the forefront as both members of the workforce and consumers, how can clever marketers tap into this burgeoning audience?

Strategy testing is a great way to make risky business decisions safer. Why commit time and money to a strategy you don’t know will be successful? Testing gives you the opportunity to look before you leap, and decide that maybe you’d be better off leaping in a different direction.

Marketing isn’t an area you should try to be a jack-of-alltrades. You can’t do it all, so it’s sometimes better to just do a little - but do it right. We’re talking about the idea of niche marketing.

If you're looking to vitalise (or revitalise) interest in your brand among consumers, there's no substitute for areally good direct marketing campaign.

Attracting new customers is crucial for any business, and a large portion of your marketing efforts will be trying to achieve just that. However, getting customers is one thing - keeping them, and convincing them to repeatedly come back to you, is another. A powerful tool to achieve this second goal is relationship marketing.

What are they? How do they work? And most importantly of all: Why do they matter? As List Broker Specialists, we'd like to think we have a little bit of knowledge in this particular area. So, we decided to combine it all together to form the definitive List Broker 101 guide.

Performance marketing is a solution that is developing real prominence in the advertising world. Rather than being charged a fixed price before a campaign begins, the modelputs results first and is paid for based on success.

The number one pitfall most unsuccessful direct marketing campaigns fall into is using the wrong mailing list. So instead of unwittingly falling into this trap, working closely with an expert like the Prospect Shop can radically enhance the success of your campaign and your overall business.

The marketing landscape has changed drastically in the past two decades. For non-for-profit organisations especially, there are new markets, new methods and new models that offer completely innovative ways of communicating with donors that did not exist before the internet.

Landing pages makes up an integral part of any website. Well-designed landing pages should capture your customer's attention. But more than that, they are highly helpful tools for increasing the conversion rates for a given marketing campaign.

Buying a business or consumer data, especially when you haven't really dabbled in direct marketing before, can be challenging. Therefore working with a list broker is one of the best ways to get the results you want.

To get new customers or alert existing customers to new products or services you need some sort of marketing. However traditional advertising, especially for smaller businesses can be expensive, therefore a cheaper and potentially better alternative is direct marketing.

Traditionally, lead generation had a lot to do with luck. You could think about every population of potential customers as a deck of cards. Not every card is a keeper, in fact, most are time wasters. But there will be four aces in there somewhere - it is just a matter of seeking them out and focusing your resources accordingly.