Century Mail’s mail order catalogue sells a large variety of general merchandise, spanning 17 product categories from health, beauty and personal care products to clothing, household, kitchen and cleaning items as well as books, jewellery and gifts.
Product costs range from $8.00 to $400.00, however, average product cost is $30.00 with an average order value of over $70.00.
Customers have been generated primarily through the distribution of monthly catalogues, with a small percentage coming from publication inserts and press advertising.
This file is personalised with the majority of records containing titles eg. Mrs, Ms, Mr.
65% of the file are female, with 25% male and 10% unknown gender.
The list has responded well for a variety of offers including continuity programs, books, general merchandise, insurance, lotteries, charities and financial offers.